Directories
Jae Eun Jeong, Ph.D.

Jae Eun Jeong, Ph.D.

Assistant Professor of Marketing
Year started at UF: 2024
Contact Information
Office Location: Center for Student Life and the College of Business Room 208
Telephone: 419-434-5957
Credentials
B.A., Psychology, University of Arizona, 2008
M.B.A., Marketing, Sungkyunkwan University, 2011
  • Credentials
    • Ph.D., Marketing, Korea University (AACSB)
    • Global M.B.A., Global Marketing, SKK Graduate School of Business in Collaboration with MIT Sloan (AACSB)
    • B.A., Psychology, The University of Arizona​

  • Grants and Funding
    • 2025 - 2026 Competitive Graduate Assistantship (Research), University of Findlay
    • 2025 Faculty Development Fund (Research Category), University of Findlay
    • 2025 International Travel & Education Committee Fund, University of Findlay
    • 2024 Faculty Development Grants for Enhanced Teaching and Scholarship Award, Research Category, University of Findlay
    • 2018 - 2021 Government Scholarships, BK21 PLUS (Brain Korea 21 Program for Leading Universities & Students)

    Honors and Awards
    • 2022 Excellent Research Award, Government Scholarship, Brain Korea Future Talent Fellowship
    • 2022 Excellent Research Award, Scholarship, Korea University Business School
    • 2022 KU Scholarship, Korea University Business School 
    • 2021 Best Paper, Korean Strategic Marketing Association
    • 2019 Excellent Paper Award, Korean Academic Society of Business Administration Doctoral Consortium

    Professional Careers
    Dr. Jeong had 6 years of professional experience in both Korea and the USA.
    • Sr. Researcher, Global Marketing Research Firm, GfK Korea
    • Team Leader, Global Clinical Research Organization, PAREXEL International​

  • ​Research Interests 
    Consumer behavior, E-commerce, Online reviews, Perception, User-generated content, Visual information processing

    Peer-Reviewed Publications
    Jeong, Jae Eun and Minsun Yeu (2025), “How AI-generated summary reviews shape consumer perception: A heuristic systematic model approach," Proceedings of the 2025 Global Marketing Conference at Hong Kong, 839-843 (July 2025)

    Jeong, Jae Eun and Minsun Yeu (2023), “Can mental imagery enhance the review helpfulness and product evaluation? The role of contextual background and mental simulation,” Journal of Research in Interactive Marketing, 17(6), 959–974. [SSCI]

    Jeong, Jae Eun and Minsun Yeu (2021), “The influence on types of review message in behavioral intention for guesthouse: The mediating effect of perceived fakeness and usefulness of reviews,” Korean Journal of Hospitality and Tourism, 30(6), 139–152. [Korea Citation Index]

    Yeu, Minsun, Jae Eun Jeong, Jiyoung Seo, and Doo-Hee LEE (2021), “A marketing approach for perceived fakeness of reviews,” Journal of Product Research, 39(3), 123–132. [Korea Citation Index]

    Yeu, Minsun, Doo-Hee LEE, and Jae Eun Jeong (2020), “How sponsorship type affects the review adoption of blog reviews: Focusing on moderating effect of self-control,” Journal of Product Research, 38(2), 63–70. [Korea Citation Index]